Privacy Notice

Introduction

Effective date of this privacy notice:  October 2024

Your privacy and the protection of your personal information is important to us.  This Privacy Notice (“Notice”) explains the types of information that can identify you directly or indirectly (“Personal Information”) and how we collect, use, share and protect it. By engaging with BioLife, through our centers, Website, Application, and any other channels where you may interact with BioLife, you consent to the practices described in this Privacy Policy. BioLife Plasma Services L.P. is a wholly owned subsidiary of Takeda Pharmaceutical Company Limited (hereinafter referred to as “BioLife”, “we” or “us”). For more details related to your local BioLife Plasma Center refer to BioLife’s website to find your nearest plasma donation center.

 

Before registering as a donor, you should read this entire Notice (together with the Terms of Use),  which we may change any time. Any changes to this Privacy Notice will become effective when we post the revised effective date at the top of this page. Your use of the BioLife Website and Application following these changes means that you have read and understand, and you consent to the processing of your information for the purposes as described in this Notice. We encourage you to review this Notice regularly for any changes.
 

What the Website and Application can be used for

An individual may use the BioLife Website and Application to enroll to become a plasma donor, schedule donation appointments, track donors’ progress towards earning various donation promotions, refer others to become donors, learn more about donating plasma and how donated plasma helps others, and view debit card balance and transactions.

What information is collected
Personal information
 

When setting up and configuring your user account using the Website or Application, or in a BioLife Plasma Center, we will collect your name, email address, city, state, country, zip code, phone number, phone type, address (optional), User ID, password, preferred language, date of birth, ethnicity, and gender. The information you provide must be true, accurate, current and complete.  

Personal information is collected during the screening process, physical examination and various points during the donation process, and post-donation, as needed. The personal information collected includes government-issued identification number (e.g. social security number), health information, personal behavior, photograph, fingerprint scan and any other information needed to determine donor eligibility and to help provide the best donation experience.

We do not knowingly collect information from individuals under the age of 18. The Website and Application are designed for a general audience and are not intended for individuals under the age of 18.

 

Biometric information

 

When an individual applies to register as a donor at BioLife, BioLife uses a fingerprint reader to take an image of the individual’s fingerprint and convert it to a series of alphanumeric characters that correlate to the individual’s fingerprint (“biometric information”). The series of alphanumeric characters is unique to each individual.

Biometric information is collected and stored by BioLife within a donor database.

The purpose of collecting this biometric information is to facilitate the identification and verification of donors prior to and during a donation. BioLife does not sell, lease, trade, or otherwise profit from its use of biometric information. BioLife may earn profits based on the use of plasma donated at BioLife.

BioLife has implemented policies and procedures in an effort to prevent personal data from unauthorized access, use, or disclosure.

BioLife may authorize individuals employed by BioLife’s affiliated companies, or third-party vendors, to access the database in which biometric information is stored, but BioLife does not authorize any affiliated companies or third parties to transfer your biometric information outside of BioLife’s donor database.

In the event BioLife is acquired by a third-party, BioLife may transfer the information in BioLife’s donor database to the acquiring third-party, including biometric information.

BioLife’s policy is to retain biometric information until an individual requests to have his or her biometric information permanently destroyed, or otherwise for up to 6 months after the individual’s last donation at BioLife. BioLife reserves the right to disclose biometric information or retain biometric information for a different period if required by law, for example, to comply with a court order, search warrant, or subpoena.

If an individual’s biometric information is deleted, the individual may be required to provide written consent to BioLife’s collection of his or her biometric information if the individual seeks to register as a BioLife donor thereafter. When the applicable retention period set forth in this policy has expired, BioLife will destroy the biometric information by deleting it from BioLife’s donor database.

 
Device information

 

We may automatically collect information from the device you are using when you use the Website or Application, including Internet Protocol (IP) address, browser type and version, device type and language/region settings, carrier, and usage and data for the appropriate provision of Website and Application functions. 

 
Marketing interactions

 

We may collect information about your Website or Application interactions with our content and advertising for analytics and marketing purposes using server-side APIs and third-party marketing tags.

 
Location information

 

We may collect your device’s location information to offer location-based services such as navigation and distance calculations, to generate personalized content for marketing purposes and to enhance our security features to protect your personal information. 

 
Information from other publicly available sources

 

We may collect information about you from publicly available information sources such as social media platforms and other third parties, including but not limited to public posts, comments, and interactions, public profiles and user information, and publicly shared multimedia content for market insights and feedback.

 
Survey information

 

We may periodically ask you about your satisfaction with the donation process, and the use of the Website or Application in a survey. This data may be processed by a third-party survey provider who assists us in conducting these surveys. Participation in these surveys is voluntary.

 
Customer support information

 

We may collect information about you when you interact with us such as when you report a problem, contact us or communicate with us. This can include demographic information, photographs you share, BioLife Plasma Center security video, and customer service audio recordings. 
 

How we use the information we collect

We may use your information to enhance and personalize your donor experience, including for the following purposes:

 

  • To confirm your identity;
  • To determine your eligibility to donate plasma;
  • To provide you with a safe and efficient donation process;
  • To communicate with you throughout the donation process, and for post donation follow up, as needed;
  • To manage and improve the Website and Application;
  • To administer relevant donor loyalty programs;
  • To enable online tracking and interest-based advertising;
  • To deliver BioLife promotions and opportunities via email and SMS / MMS messaging (e.g., images, video, and gifs);
  • To provide location-based services (e.g., locating the nearest BioLife Plasma Center);
  • To inform you about clinical research and potential participation in clinical trial or other research studies;
  • To analyze user behavior for the purposes of developing personalized content and improving our services, where we may use algorithms and artificial intelligence in compliance with applicable data protection laws;
  • To determine the effectiveness of our promotional campaigns;
  • To improve the collection and use of plasma through internal research activities using de-identified or anonymized data (information that cannot reasonably be used to identify an individual)
  • To identify relevant emerging topics and conversations based on public sentiments and feedback 
  • To administer our sweepstakes and promotions, including notifying winners and distributing prizes
  • To detect, prevent, investigate, and monitor against unauthorized activity.

BioLife collects and processes only the information that is necessary to fulfill specific purposes outlined in this Notice. 

Sharing your information

We may share your  information with the following trusted third parties for business purposes or where legally required: 

 

  • Plasma donation companies to evaluate your eligibility to donate;
  • Legal and regulatory agencies as required to comply with regulations and laws;
  • Public health authorities that are permitted by law to collect or receive such information for public health activities or purposes. If directed by the public health authority, we may share your information with a foreign government agency that is collaborating with the public health authority;
  • Corporate affiliates and contracted third parties as required during the donation process for business operations purposes;
  • Authorized service providers that perform certain services on our behalf such as marketing, providing storage services and providing support for the donation process. These service providers may have limited access to your information, which is needed to perform their functions, but are not permitted to share or use such information for any other purposes.

BioLife does not sell or share personal information with third parties for any purposes other than those disclosed in this Notice. Uses and disclosures of personal information by third parties acting on BioLife’s behalf are governed by agreements that require personal information to be protected appropriately. 
 

Keeping your information secure

Your information is accessible with your user ID and password. You are responsible for maintaining the confidentiality of your Information and should make sure your user ID and password are kept confidential. We recommend using strong, unique passwords and not sharing your credentials with others. You should also be aware that information displayed on your screen may be viewed by others in your vicinity. If at any time you have reason to believe the security of the Website or Application has been compromised, please contact us immediately. 
 

BioLife implements commercially reasonable and appropriate technical, physical, and organizational safeguards to protect your information from misuse or accidental, unlawful or unauthorized destruction, loss, alteration, disclosure, acquisition or access.

Where we store your information

The information collected from you is stored on BioLife servers. The information that we collect from you may be transferred to, and stored at, a destination outside of your home country. These destination countries may have different or less protective privacy laws than those in your home country. The information may also be processed by any service providers appointed by us who operate outside of your home country and their staff, and/or our own staff based outside of your home country.

 

By submitting or permitting BioLife to collect your information, you agree to the transfer, storage or processing of your information outside your home country. Information transferred is treated in accordance with this Notice and in compliance with any applicable data protection laws. BioLife takes reasonable steps to ensure that adequate safeguards are in place to protect your information during such transfers.

How long we store your information

You have the right to delete your information from your device at any time. We may also delete all your information after an inactivity of your account for seven (7) years, unless otherwise required by law to retain it for a longer period. For biometric information, please visit the ‘biometric information’ section. Upon deletion, BioLife will take reasonable steps to ensure that your information is securely removed from our systems. Please note that we may retain certain data in accordance with our legal obligations or for legitimate business purposes. 
 

BioLife will only retain information for as long as necessary to serve the purpose(s) for which it was collected or to the extent necessary to comply with applicable legal requirement(s).

Managing your information and preferences
Your BioLife Account Information

 

You can change, delete, or correct your preferences and your information entered into the Website or Application before your first donation and those changes will be reflected on the online server. After your first donation any changes to your information must be made at your BioLife Plasma Center or by submitting a request using the BioLife Privacy Rights Request webform. It may not always be possible to immediately and completely honor your request. For example, it may not be possible to fully erase your personal information because of legal and regulatory requirements. If your request cannot or can only partially be honored, you will be informed.

 
Your Email Communication Preferences

 

You can update your email communication preferences at any time using one of the following methods:

 

  • Click the ‘Unsubscribe Options’ link at the bottom of any BioLife email communication you have received at the email address associated with your BioLife user account. You will then be presented with checkboxes to designate your email subscription preferences;
  • Log in to your BioLife user account, select ‘Account Settings’ in the drop-down menu, and click the ‘Preferences’ tab; or
  • Submit your email marketing preferences request using the BioLife Contact Us Form.

BioLife does not send you email communications, however even if you opt out, we may still send you non-promotional email communications. 
 

Your SMS / MMS Messaging Preferences

 

You can modify your SMS / MMS messaging preferences at any time using one of the following methods:

 

  • Text ENROLL to 30295 to opt in to marketing SMS / MMS message notifications
  • Text BIOREMIND to 30295 to opt in to appointment reminder SMS / MMS message notifications
  • Text STOP to 30295 to opt out of all SMS / MMS message notifications
  • Log in to your BioLife user account, select ‘Account Settings’ in the drop-down menu, and click the ‘Preferences’ tab. You will then be presented with buttons to designate your messaging communication preferences

Please note that if you opt out of receiving SMS / MMS messages, an unsubscribe message will be sent to the phone number confirming the cancellation, but no subsequent messages will be sent unless you opt back in.

 
Your Physical Location and Your BioLife Plasma Center

 

You can designate or change your favorite or home BioLife Plasma Center locations at any time by logging in to your BioLife user account, selecting ‘Account Settings’ in the drop-down menu, and clicking the ‘Preferences’ tab. This information may be used to

 

To withdraw consent to use precise, real-time, or network location data you may do so at any time by disabling the location feature on your device or by not using any location-based features on the Website or Application. Please note, if you do so, features that rely on precise, real-time, or network location (e.g., navigation, personalized services and content) will no longer be available.

 
Your Loyalty Program Participation

 

You can change your participation in the My BioLife Rewards donor loyalty program at any time by using one of the following methods: 
Log in to your BioLife user account, select ‘Account Settings’ in the drop-down menu, and click the ‘Preferences’ tab. Scroll down to see your current enrollment status and use the button to opt in or out of participation in the donor loyalty program. 
Submit your loyalty program participation preference using the BioLife Contact Us Form

 

Participation in BioLife’s donor loyalty programs is completely voluntary and does not affect your ability to donate at BioLife Plasma Centers.

 
Your Tracking Preferences

 

You can manage your tracking preferences at any time by clicking the Cookie Policy link in the footer of the BioLife Website or Application and confirming your choices using the Privacy Preference Center tool. The Privacy Preference Center tool controls the set by using the Performance, Functional, Targeting, and Social Media cookies set by using the Website or Application. Strictly Necessary cookies cannot be disabled.

 

Please allow a reasonable timeframe for processing your preference requests. Updating your preferences or opting out of certain data collection may affect your personalized donor experience by limiting some Website and Application features and functionalities. 

How to contact us

If you would like to exercise your individual rights, please contact us by accessing our BioLife Privacy Rights Request webform.

 

If you have questions about this Privacy Notice, please contact us by email.
 

Email Address: privacyoffice@takeda.com
 

For more detailed information about how Takeda processes your personal data and your rights related to this processing please refer to Takeda’s Privacy Notice at www.takeda.com

Acknowledge/Consent

By using this Website and/or Application, which is conditional upon your pressing "I accept", you acknowledge that you have read and understood this Notice and you consent to the processing of your Information for the purposes as explained in this Privacy Notice.

 

 

See also: